Formulated with Rice Tein NPNF®, this shampoo is clinically tested to instantly promote natural shine in just 1 use, while boosting volume and a healthy appearance in 5 uses.

Why You'll Love This:

• Rice Tein NPNF® helps fortify hair to prevent damage and promotes a healthy appearance¹.
• Rice Tein NPNF® boosts shine in dull, dry hair.
• 88% Bio-based formula.
• Free of parabens, phthalates, silicones, SLS & SLES.
• Made in the USA, cruelty-free, and color-safe.
• Features fully recyclable packaging, made with PCR (post-consumer recycled) material.

¹ All trademarked ingredients are referenced under license; copy points reflect the supplier-approved claims.

How To Use:

1. Wet hair thoroughly.
2. Massage shampoo into the scalp to create a rich, bubbly lather.
3. Focus on the top, sides, and back of the scalp.
4. Continue massaging for 2 minutes to lift dirt and buildup.
5. Rinse thoroughly with warm water.
6. Follow with Kitsch Strengthening Rice Water Protein Conditioner.